Choose the right lighting for your shop

Posted on

In shops, it is necessary to optimize lighting. The latter attracts consumers to your brand, contributes to the promotion of your products and to the sales generated within your brand. Thanks to new technologies, LED lighting allows you to benefit from good lighting while saving energy. For this, it is necessary to optimize all the lighting, from the facade to the interior of the store.

recolux-lighting

Choose the right lighting in the right place

The facade and the window of your sign are key points. Indeed, a beautiful decoration and good lighting will make potential buyers want to enter.

In order to best present your shop from the outside, Deliled supports you by offering you a wide range of LED lighting. At the entrance to your store, the potential customer must feel immersed in a pleasant atmosphere and the lighting must make him want to go further, that is to say to continue his visit.

For this, Deliled offers you a set of LED spotlights to illuminate and highlight your products. And, in order to better illuminate your sales areas, an adaptable lighting solution that allows you to direct the light beams towards your products.

Discover the different types of lighting for your sign

The lighting of a shop is divided into several types:

  • Ambient lighting provides general lighting to your shop in order to optimize the brightness according to the desired atmosphere, it gives a certain atmosphere to the space. It is he who accompanies accent lighting and decorative lighting.

  • If you have a ready-to-wear store, it is essential to properly light your fitting rooms. Indeed, natural light makes it possible to visualize all the colors of your products, so the potential buyer will not be deceived.

  • Thanks to new technologies, you have several options for arranging your lights. Indeed, there are built-in LEDs, wall lights, slabs, projectors, tubes, ribbons, or even simple bulbs.

Accent lighting is directional lighting that will highlight your products and arouse the interest of potential customers. To succeed in your lighting, it is essential to set it up.

The power of the latter will have to be powerful enough to illuminate the dedicated areas in order to best reflect the color of the products. The color rendering index (CRI) must be greater than or equal to 80%.

For this type of lighting, Deliled offers recessed LED spotlights or projectors.

Decorative lighting is lighting that highlights your products thanks to the light diffused on it. It adds the final touch to your layout.

Why use LED lighting?

As we have seen previously, good lighting in your shop is essential. Energy consumption is therefore very high. This is why it is necessary to invest in LED lighting to save energy while having an ecological aspect. Indeed, the LED bulb has a much longer lifespan than conventional incandescent bulbs, between 25,000 and 50,000 hours of operation compared to only 1,000 hours for a conventional bulb. LEDs are made from recyclable materials, so bulb waste is clearly reduced.

How do LED bulbs work?

The classic incandescent bulb, the ancestor of lighting, works thanks to the heat provided by the filament. On the contrary, the light from LED bulbs is caused by these components. The current passes through the bulb between two bands and creates light.