5 Truths You Should Know About Wig Business and Exporting
Wig exporters and merchants can sell wigs online using different platforms. You can open your eCommerce store in no time and take advantage of the cutting-edge tools. What should you know about the wig business and exporting?
5 Truths You Should Know About Wig Business and Exporting
1. Where is the strongest demand for global wig consumption?
At present, the largest wig consumption market in the world is North America, which accounts for 62% of the global wig products. African American women are the largest customers in the wig market. Black people have a strong demand for wigs due to natural reasons such as low hair volume, slow hair growth, and hard and curly hair, and usually need to be replaced within 1-3 months. For wigs, Europeans and Americans regard them as ornaments, while Africans regard them as necessities. Black people can wear no clothes, but they can't wear wigs.
In some countries with better economic conditions in Africa, a woman may be willing to spend one-third or even half of her income to take care of her wig. For black Americans (especially women), wigs are equal to their second underwear, which can be said to be both necessities and luxuries
2. Why do people like Chinese wigs?
According to the statistics of the world hair products network, as the base of the global processing and manufacturing industry, China's wig exports account for more than 70% of the global supply. The wig business in Atlanta is monopolized by Korean manufacturers, and most of the physical stores are run by Koreans. However, the Korean manufacturers also basically come from China.
Why are Chinese wigs popular in the global market? One reason is that the prices of overseas and local suppliers are high. It is reported that the average cost of making a set of wigs in the United States is 500-600 US dollars, while the average price of wigs sold by Chinese sellers through online foreign trade platforms is only about 100 US dollars. When Americans buy wig products from Chinese sellers online, even if DIY care is added, they only need $300, which can save half of the money. Of course, in addition to the relatively low price in the local market of the United States, the quality control and better service of the products are the main reasons why the sales volume of Chinese sellers is in the forefront.
3. China wig company
The industrial clusters of domestic hair products are mainly concentrated in Xuchang, Henan, Qingdao, Shandong, and Taihe, Anhui, forming a complete industrial chain from production to sales. Taking Xuchang, Henan Province as an example, with Rebecca as the leader, this place has gathered 112 hair products enterprises with a certain scale, such as Longzheng and Shenlong, and more than 900 individual production professional households. There are nearly 150000 employees in the hair products industry chain, making it the largest hair products production and processing base in the world.
4. Wig material: what is the difference between human hair and synthetic wig?
There are two kinds of wigs: human hair and synthetic hair. Human hair wigs have a strong sense of authenticity and high comfort, and the price will be higher, ranging from several hundred to several thousand yuan. The cost of synthetic wigs is relatively low, so the price is very cheap. The main consumer groups of human hair are in Europe and America, and the price is high. Therefore, human hair is also known as "black gold". However, due to the limited human hair resources, foreign-funded enterprises represented by Japan have developed wig products made of synthetic as raw materials, which have gradually been widely used in the industry, and even formed a technological monopoly between Japan and South Korea. At that time, the synthetic produced in Japan could be sold for US $60 per kilogram. It was not until 2014 that the leading enterprises of hair products and several leading domestic enterprises completed the technological breakthrough that China developed synthetic hair, breaking the monopoly of Japan and South Korea in the field of synthetic. Although the wig market in Africa is large, based on the current economic basis, they mostly use synthetic products.
5. Wig making: what are the key steps?
From the perspective of production methods, wigs are divided into "woven" and "hand hook". Woven hair is made by machines. General mass production, low price, but the authenticity is not ideal, relatively heavy, poor permeability is easy to make hair follicles blocked, easy to knot. Hand hook hair is made by hand, with high fidelity, good permeability, and comfortable wearing, but high price. Making a wig requires more than ten processes. In the process of making a wig, the most critical process is "weaving", that is, hooking and weaving each hair onto the net cap. When crocheting, you should not only pay attention to the angle but also Crochet according to the direction in which the real hair grows on the scalp, which tests the skills and experience of the weavers. The right-hand hooks the net cap, the left-hand hangs the hair on the weaving hook, and the hair is woven onto the net cap within two seconds after turning and winding. The workers who make each wig have to go through more than 14000 crochets before they can complete it. After washing the woven hair set and the second quality inspection, they can trim and take care of the hair. A perfect wig can be completed.